In the lead up to the release of their second album Babel, the fabulously switched on minds behind Mumford & Sons have come up with an innovative way to get fans involved.
From 14-28 September 2012, The Mumford & Sons General Store will be setting up shop in Sydney, fronting a coffee store by day and whisky saloon by night, whilst plugging all things Babel.
With the new album playing overhead, be sure to pop in between 10am – 10pm for a free coffee, admire street artists at work, enjoy a cheeky game of Monopoly or perhaps Scrabble, or simply toe-tap along to a few of the best folk bands Sydney has to offer.
Get your hash tag on – #MandSGeneralStore – and your pics will pop up on the store’s website. Yay for photo love!
Babel will be released 24th September.